The Department of Science and Technology (DOST) once again leads the whole nation in observance of the second National Time Consciousness Week (NTCW) from January 4-8, 2016 as it enjoins all Filipinos to synchronize their watches with the official Philippine Standard Time (PhST) provided by DOST’s Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA).
The initiative aims to create a culture of discipline among Filipinos by allowing a shift from the so-called “Filipino Time” attitude to one characterized by punctuality to show respect to the value of time and to other people.
According to DOST Secretary Mario G. Montejo, time is a resource that is very important but often overlooked. “Other than its social and economic value, time is something that can unite us Filipinos,” he said.
To promote the use of the PhST and help achieve this culture of punctuality by synching watches, clocks, and even bundy clocks in offices, DOST’s campaign called “Juan Time” was launched in January 2014.
The activity is in accordance with Republic Act 10535 or the Philippine Standard Time Act of 2013, which requires all nationaland local government offices as well as broadcasting companies to display PhST in their time sources. Signed into law by President Benigno S. Aquino in May 2013, RA 10535 declared the first week of every year as National Time Consciousness Week.
As a kickoff activity for the first ever observance of the NTCW in 2015, the DOST led all government offices in the country in a simultaneous holding of their first flag ceremony for the year at exactly 8 am, Philippine Standard Time on January 6, 2015.